Maximizes room revenue through the management of room inventory, market mix and pricing strategy. Also supervises the processing of guest reservations and group blocks. In addition, supervises, trains, and develops certain staff to encourage maximization of hotel revenue. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Supports the hotels’ General Managers, Assistant General Managers, and Directors of Sales daily.
- Monitors the pricing of competitors, understands the dynamics of the local market and demand generators and presents appropriate actions to the revenue committee.
- Chairs the daily, weekly, and monthly revenue meetings, and generates all reports needed for that meeting. Generates action plans from meetings and shares with the group.
- Coordinates the yield management process and manages the property management system on a daily basis.
- Reviews and approves all group proposals with the Director of Sales and/or General Manager. Collaborates with the Director of Sales on group rates, ceilings, and selective guidelines.
- Monitors group blocks to determine rooms available for sale to transient customers. The Revenue Analyst shall also understand the groups’ pick up history and shall manage group cut off dates.
- Effectively develops the hotel pricing and market mix strategy.
- Monitor and communicate with Director of Sales on daily walk-in rates and pricing strategies.
- Determines the hotel weekly and long range rooms’ forecasts.
- Assists in the annual hotel budget development and ongoing results analysis.
- Monitors the Reservations department’s efforts towards maximum hotel revenue and looks for new revenue-producing opportunities.
- Review various reports including Star Report, on a daily, weekly, and/or monthly basis as required.
- Works with Sales team to create “new” selling opportunities, such as packages to increase REVPAR.
- Ensures hotel is visible on the internet and is partnered with many sites as possible.
- Works with Sales team to determine LNR, Consortia, and RFP rates. Ensures the hotel is prepared for the RFP season.
- Communicates fluctuations in occupancy to operational departments so they can make staffing adjustments and increase efficiency.
- Partner with Sales teams providing analysis, training and collecting data as needed.
- Responds quickly to appropriate guest requests or complaints in a friendly manner and appropriate action is taken. Directs request or complaints to appropriate department.
- Follows company policies and procedures and is able to effectively communicate them to subordinates.
- Assists Director of Revenue of Management as assigned.
- Travel to properties, including extended stays, depending on training and operational needs.
Note: Other duties as assigned by supervisor or management.
- Problem Solving- Identifies and resolves problems in a timely manner; develops alternative solutions; uses reason even when dealing with emotional topics
- Customer Service- Manages difficult or emotional customer situations. Responds promptly to customer need; responds to request for service and assistance
- Interpersonal- Maintains confidentiality
- Communication- Responds quickly and efficiently to questions; demonstrates group presentations skills; writes clearly and informatively
- Team Work- Contributes to building a positive team spirit
- Delegation- Delegates work assignments; follows up to ensure accuracy. Provides recognition for results
- Managing People- Makes self available to hotel management staff; provides regular performance feedback; develops subordinates’ skills and encourages growth; solicits and applies customer feedback (internal and external); improves processes, products, and services; continually works to improve supervisory skills
- Quality Management- Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness
- Diversity- shows respect and sensitivity for cultural differences; promotes a harassment-free environment
- Organizational Support- Follows policies and procedures including, but not limited to, dress code policies
- Adaptability- Adapts to changes in the work environment, manages competing demands; able to deal with frequent change, delays, or unexpected events
- Attendance/Punctuality- Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time
- Dependability- Commits to long hours of work when necessary to reach goals
- Initiative- Asks for and offers help when needed, take park in creation of new reports and tools
- Innovation- Generates suggestions for improving work; develops innovative approaches and ideas
- Judgement- Exhibits sound and accurate judgement; includes appropriate people in decision-making process.
- Planning/Organizing- Prioritizes and plans work activities.
Skills and Qualities:
- Math/Numeric Reason- ability to calculate figures and amounts, such as discounts, profit/loss concepts, interest, and percentages; ability to deal with problems involving several concrete variables in standardized situations.
- Computer Aptitude- Proficient in Microsoft Office products, including Word, Excel, and Outlook. Experience with DOS based systems preferred. A significant portion of the day is spent speaking, listening and using a keyboard to type, usually done sitting down. A large portion of time is spent completing and scheduling reports and/or forecasts.
- Organizational Skills- Since the employee in this positon oversees several subordinates, a vast amount of time is spent utilizing problem solving, reasoning, motivating, and training abilities.
- Communication Skills- The Revenue Analyst is responsible for communicating important revenue-maximizing strategies to both subordinates and supervisors. Therefore, communication skills are imperative for carry-out of utilized strategies.
The Revenue Analyst should remain informed about the general hotel market in order to effectively analyze pricing trends. This position requires a large amount of analytical skill and confidence in decision making when applying observed trends to the operation of the hotel. This job description is a general representation of the duties and responsibilities commonly found in Hospitality for this type of position. It may be modified on an individual basis based upon necessity.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Tharaldson Hospitality Management
Since his first hotel acquisition in 1982, Gary Tharaldson has owned over 350 hotel properties throughout the United States. He has been instrumental in developing prototype properties for the likes of Marriott and Hilton, and has received numerous Developer of the Year awards from the same highly respected franchise companies.
Tharaldson Hospitality Management LLC, operates a portfolio of business class hotels under franchise license agreements with Intercontinental Hotels Group, Marriott International and Hilton. Our goal is to maximize the operational quality and financial performance of our hotels, grow market share and enhance the performance of our hotels through the constant pursuit of superior levels of quality, efficiency and service.
Our people are our strength and we believe in allowing individuals at all levels the freedom to be creative, solve problems and implement their decisions. THM, formed in January 2011, currently provides management services for 39 hotels 14 states, with several more opening in 2018.
Company Website: tharaldsonhm.com
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